Economic Development Marketing Analyst – City of Greenville

Opening Date: November 13, 2017                      Closing Date: Until Filled

Position: Economic Development Marketing Analyst, City of Greenville

Salary Range: $44,803 – $69,451

Job Summary: Conduct research and analysis to support City economic development initiatives. Research and analyze various data, including demographics, City revenue projections of property taxes and business license fees, Return on Investment (ROI), building permit activity, net financial impact of annexations and impact of tax incentives. Utilize completed research and analysis for development of new marketing materials and maintenance of existing marketing information, databases and web sites.  Utilize ArcGIS, ESRI Business Analyst Online, City financial system, and other information to compile, analyze and provide marketing reports; conduct Internet research on business prospects and economic development related issues, etc. create demographic reports and maps; maintain existing GIS maps; execute surveys; serve as the City’s representative to local Economic Development researchers groups at the Greenville Area Development Corporation (GADC) and Upstate; serve as the department liaison to the City’s Revenue Division for business license related issues; and respond to Request for Information Surveys (RFIs) using available databases.  Using research and analysis, develop presentation/marketing materials and conduct formal presentations to business groups, City Manager, City Council, real estate brokers, inter-city visitors, and others.  Maintain department’s content on the City of Greenville web site and GreenvilleSCBusiness.com by updating statistics, text, links, Adobe PDF documents, spreadsheets and other documents as necessary.  Work with relevant departments, focusing on key annexations, conduct cost/benefit analysis, manage water covenants; evaluate options for short-term and long-term annexation opportunities by tracking development activity on properties contiguous to the city and within the water covenant boundary.  Determine the most beneficial opportunities to pursue for targeted annexation marketing purposes. Contact property owners to discuss the advantages of annexation into the City.  Manage and cross reference water covenants with the Greenville Water Engineer, City’s Legal, GIS, and Engineering departments and maintain the GIS/Economic Development water covenant mapping program and office files. Provide administrative and technical support to variety of property owners’ groups, business associations, as may be assigned.  Perform other duties and responsibilities as assigned.

Minimum Qualifications and Other Requirements: Bachelor’s degree or equivalent in Planning, Economics, Public Administration, Business or related field is required. Graduate work or an advanced degree in Planning, Economics, Public Administration, Business or a related field is preferred. Over two years of experience in real estate, planning, public administration or economic development is required. A valid SC driver’s license is required.

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